Brands
We offer several brands with many quality products.
Benefitting from a strong recognition, Milaneza and Nacional are the most representative brands in all markets. In addition to these, CEREALIS INTERNACIONAL sells the Familiar Amiga pastas, as well as flours for the bread baking and pastry industries under the BIG name.
Milaneza seeks to respond to consumers' quality demands by offering a huge variety of products for the dry and fresh pasta sectors.
Discover more hereNacional is a brand which, through its valuable historical heritage, has followed the evolving lifestyles and habits of consumers. It offers products in the categories of pastas, flours (culinary and industrial), breakfast cereals and biscuits.
Discover more hereSeeking to satisfy the needs and expectations of consumers, Cerealis is present in the daily life of millions of consumers, developing innovative cereal-based products with excellent quality. And the African market is no exception, where it sells the pasta products and industrial flours for bread baking and pastry under the BIG brand.
discover more hereToday, with a strong presence in international markets, Cerealis supplies the main distribution chains in the African market with the Familiar Amiga pastas.
discover more hereIn our export markets, we supply the global main distribution chains with a presence in 5 continents and more than 40 countries.
Exports are continuously growing and represent more than 25% of the Group's turnover for consumer products. Spain and the Portuguese-speaking African Countries (with a strong presence in Angola) are the main external markets. We are also present in French-speaking Africa, European Francophone Countries, Cuba, Singapore and United Arab Emirates.
Currently, we follow three main guidelines:
We select and purchase the main raw materials which have to be imported to satisfy our internal customers: the Group. Among the main raw materials purchased, including those coming form the domestic market, we highlight durum-wheat (for the production of pasta products), common wheat (for the production of bread baking flours, strong flours, biscuit flours, flours for culinary use, etc.), rye (for the production of rye flours) and Hominy gritz (for the production of corn flakes). Every year, we purchase approximately 400 tonnes of cereals. Currently, Portugal represents a very small slice of the total purchase volume, due to the production reduction caused by the changes to the Common Agricultural Policy.